Creating A Relation With The Community Around Your Business
The community that lives where this company is located is very crucial. Goodwill from the community will have an effect on how the company will operate or how it will achieve its goals. There can be significant negative effect on any unpleasant reaction from the public concerning the business. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. Read more now and know methods that you can apply to form a bond with the community.
An empowered community will be a catalyst for god relations. You can allocate this service to some of the locals. This will give them a sense of ownership. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They will inform you on everything happening in the community.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can be given info on how to choose students who can learn through this program. The program can select the top students but needy and support them. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can partner with other companies and hold charity events. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication in any environment is crucial. Great communication must be build between the business and the community at large. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.